Insights
One company, two brands: building SwissAligner’s platform
A Swiss aligner organisation runs a patient clinic brand and a dentist production brand. Here’s how we connected both sides without duplicate work.
The setup
EasySmile4All faces patients at the clinic — booking, treatment discovery, everything before and during a visit. SwissAligner is the professional side: aligner production, partner dentists, shared records, and day-to-day case work.
Same company, two audiences, two sets of expectations. The gap wasn’t ambition. It was coordination — too many calls, paper workflows, and data re-entered in more than one place.
What was breaking down
Orthodontists drew stripping plans by hand. Admin staff chased updates over the phone. Patient-facing campaigns and in-clinic booking lived in one world; case management and billing lived in another.
Every hour spent reconciling information between the office and the platform was an hour not spent on patients or production. The client needed one coherent system, not another dashboard.
Patient side: booking and acquisition
On EasySmile4All we focused on what happens before someone sits in the chair: online booking, explainer video, and acquisition campaigns tied to the clinic’s actual funnel.
The goal was straightforward — more qualified appointments, less bounce, and a path from first visit to revenue that the team could see without exporting spreadsheets every week.
Dentist platform: records, chat, billing
SwissAligner needed ERP-style flows inside the product: radiography, pricing, treatment steps, imagery, stripping plans, and in-context chat so partner practices stopped coordinating by ad-hoc calls.
We built a billing engine that turns a case into a quotation, clinical report, and invoice — then emails the dentist when it’s ready. Invoices roll up into consolidated dentist bills with granular drill-down by patient and period, while cabinet invoices go straight to patients.
Stripping plans were digitised end to end. Version one replaced paper; version two tightened navigation and readability after real use in the field.
Results the client reported
On the SwissAligner platform side, the team reported roughly half the time lost to repetitive meetings — most coordination moved in-product instead of on the phone.
On the clinic side, they saw stronger traffic, lower bounce, and about 30% higher net revenue after the patient-facing work went live. Those figures come from the client’s own reporting; your mileage will vary, but the direction was clear: less manual overhead, more throughput.
How we work on projects like this
We start from a business constraint, not a feature list. Map who touches what data, remove duplicate entry, ship something the ops team can run without us in the loop.
Stack-wise this was modern web front ends, integrated booking and campaign tooling, and a product UX designed for daily professional use — not a one-off marketing site.
If you’re running two brands or two audiences on one operation, the pattern is the same: one source of truth, clear hand-offs, measurable leverage.